Nowhere is the BTR movement more evident than in the Sunbelt. The Southern states are the epicenter of BTR construction, underscored a few months ago in a RealPage Analytics Blog. Blog author Carissa Brown reported 113,308 BTR units were being built in early November 2023, of which approximately 66,500 units, or 41%, were being built in the South. Those numbers easily topped the Western U.S. with 29,800 units (29%) under construction; the Midwest 14,484 units (13%) and Northeast 2,441 units (2%).

Factors driving the growth of BTR have been discussed at length, among them the high cost of single-family houses, the elevation in interest and mortgage rates and the lack of savings among populations beginning family formation.

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Kitchens and Bathrooms Focus

“Health and wellness have been influencing kitchen and bath design for many years,” the researcher notes. She’s seen growing interest in air and water quality in these spaces in recent NKBA trend reports. “As more and more consumers become aware that many sustainable design elements have health benefits (e.g., VOC-free/non-toxic paints and stains, non-toxic materials, air purifiers), they are more likely to include them in their kitchens and baths,” she points out. According to the study, 60% of homeowners list nontoxic materials as their top concern.

The California Factor

One kitchen and bathroom feature that spans both wellness and sustainability is LED lighting. This technology is far more energy efficient than incandescent lighting, fulfilling sustainability goals and mandates, especially California’s rigorous CALGreen codes with their national impacts. LEDs also enable wellness through circadian lighting, non-intrusive pathway illumination for safety, and easy changeability for personalization.

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